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Selling on Amazon has been regarded by many as a “pay to play” environment. This is largely due to the perceived dependence on PPC (pay-per-click) advertising to appear in search results. While there are numerous opportunities to grow your sales organically, Amazon PPC is a powerful strategy to grow your brand and increase revenue. When […]
Amazon PPC – Most Important Metrics and KPIs You Need to Track Read More »
As an Amazon seller… you might not be getting the sales you want from Amazon advertising. Maybe your costs are high, or maybe shoppers just aren’t converting into buyers at the rate you need to drive a solid margin. Thing is… it can be tough to know how to improve Amazon ad performance. Even if you
13 Tips to Increase Amazon Ad Performance Read More »
Selling on Amazon is more complex, more expensive, and more competitive than it has ever been. The behemoth marketplace currently feeds more than 2 million active selling accounts, but at considerable price, often in the form of PPC. Sellers who learn how to increase organic sales on Amazon can gain a leg up on their
How to Increase Organic Sales on Amazon Read More »
Among the sea of acronyms and metrics that sellers must know to be successful lies one that is more important than the rest…the Amazon Conversion Rate. You must know how to calculate and understand this metric if you want to truly understand if your marketing and advertising efforts are working. While “conversion rate” can apply
What Is Amazon Conversion Rate? (Definition) Read More »
Are you an Amazon seller looking to win the buy box? This is a make-or-break challenge for even the biggest Amazon sellers – so don’t get discouraged if you’re struggling too, because the difficulty is getting higher and higher (especially with the increase in Amazon sellers in recent years. And even if you’re having trouble
9 Hacks to Win the Amazon Buy Box Read More »
Having trouble driving sales on Amazon – or not seeing profitable returns on your ad campaigns? You need to organically rank your Amazon products higher on page 1. The higher your products rank on the 1st page (for your desired keywords), the more likely customers are to click on your product and buy it. There
7 Ways to Rank Amazon Products Higher on Page 1 Read More »
The Amazon buy box is a massively-important part of the selling process. When a customer looks to purchase a product, the buy box is the first thing they see on the listing. It includes all of the pertinent information about the product such as the price, the seller, and the availability. Winning the buy box
What Is The Amazon Buy Box and How Does It Work? (Algorithm) Read More »
What’s one of the most nerve-racking decisions when it comes to selling on Amazon? Deciding whether or not you should invest your time and money into scalable advertising. Though most Amazon sellers agree it’s necessary to grow your business, nearly every seller wonders at some point, “is Amazon PPC worth it? Or do Amazon ads
Is Amazon PPC Worth It? Or Do Amazon Ads Waste Money? Read More »
One of the most powerful marketing tools for an Amazon seller is a strong customer review profile – which can boost traffic directly to a listing and generate sales on autopilot. There’s a reason the most successful Amazon brands prioritize their reviews and customer satisfaction (especially with customers keeping a close eye on reviews). On
12 Ways to Improve Your Amazon Customer Reviews Read More »
Do your Amazon product images seem “off” – or has another Amazon expert said your images need improvement? There are several reasons why high-quality Amazon product images are so important. First and foremost, great images will help boost conversion rates. If your product photos are professional and high-end, shoppers are more likely to be compelled
Amazon Product Image Hacks to Boost Sales Read More »