13 Tips to Increase Amazon PPC Performance

As an Amazon seller… you might not be getting the sales you want from Amazon advertising. Maybe your costs are high, or maybe shoppers just aren’t converting into buyers at the rate you need to drive a solid margin. Thing is… it can be tough to know how to improve Amazon ad performance.

Even if you think you're doing everything right, there's always room for improvement. In this article, we'll cover exactly how to improve your results with Amazon ads. We'll show you what works and what doesn't, so that you can start seeing better results immediately.

Use this outline to skip to any section of this page:

1. Maximize 5 star reviews & average rating
2. Inspect your products effectively
3. Increase conversion rate on your product pages
4. Enhance (or create) a strong brand to boost Amazon PPC performance
5. Always source high-quality products
6. Create a Unique Selling Proposition to increase Amazon PPC results
7. Research & monitor your competition (especially running Amazon PPC ads)
8. Create a professional, high-converting Amazon listing page
9. Identify new & promising niches to boost PPC ad performance
10. Bid strategically (without overpaying)
11. Decrease your cost of goods sold
12. Bundle and kit your products (when it’s beneficial)
13. Avoid stockouts and FBA removals

1. Maximize 5 star reviews & average rating

When it comes to PPC ads, improving your Amazon customer reviews and average star rating can have a huge impact on your Amazon ad performance. This is because customers are more likely to click on ads and buy products with high ratings (obviously).

By ensuring that you are providing excellent customer service and striving to get 5 star reviews, you can maximize your Amazon PPC ad performance and drive more sales. Make sure to keep an eye on your average review rating, as this can also have a positive impact on your ad campaigns.

If your average star ratings begin to dip below 3.8-4.0, it's time to take a hard look at your product quality or listing description. Does your product need improvements? Do your title and description set a clear expectation of what the consumer will be unboxing? Do you need to add disclaimers in your listing? You want to ensure that customers aren’t shocked or surprised when they find out something about your product after they receive it.

If you're looking to improve your Amazon product ratings, you're in luck. Here are four tips on how to get more five-star reviews for your products.

1. Request a Review.

To receive more five-star reviews, you must first start receiving more reviews in general! However, be sure to request feedback and reviews through Amazon approved channels and processes, such as the "Request a Review" feature on the Order Details Page. You may also include a small note within your product packaging encouraging buyers to leave a review.  Be clear to not incentivize for the review, as this is in violation of Amazon's Terms of Service.

2. Send follow-up messages after purchase.

After a customer has purchased your product, send them a follow-up message asking them their purchase experience. This can be a great way to remind them about the product and prompt them to write a review.

3. Respond to customer feedback promptly and politely.

When customers take the time to write a review, make sure you respond promptly and politely. Thank them for their feedback, and let them know that their comments are being taken into consideration.

4. Follow up with negative reviewers.

When you receive a negative review, don't react defensively. Instead, reach out to the reviewer privately and try to resolve the issue. This can show other potential buyers that you're willing to go above and beyond for your customers.

2. Inspect your products effectively

Product inspection is a massively-underrated step in the FBA selling process. Most Amazon sellers prefer to use a 3rd party FBA prep center like ZonPrep to handle & automate this approach. 

In fact, when you send products to an Amazon warehouse, arguably the most important thing you can do is make sure they’re inspected properly. Make sure that all of the items are accounted for and that there are no damages to the products. If there are any damages, make sure to note them on the shipping invoice. Failing to do so could result in delayed or lost inventory – or even an FBA removal.

In addition, be sure to package the products securely. Amazon warehouses are very busy and it is easy for products to get damaged in transit if they are not packaged properly.

If you take the time to inspect your FBA products and package them securely, then your products will arrive at the Amazon warehouse in good condition and they will be processed quickly and efficiently.

3. Increase conversion rate on your product pages

Conversion rate is the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a subscription. 

A high conversion rate is desirable, as it indicates that the website is effective in getting users to take the desired action. There are many factors that can influence a website's conversion rate, such as the design of the website, the content, the offer, and the audience.

There are a number of ways to increase a website's conversion rate: 

• Test different versions of the product page and see which version produces the best results
• Hire a copywriter to boost the persuasive appeal of your product(s)
• Implement A/B testing to test different versions of an element on a listing, such as a headline or an image.

A high conversion rate is important for any business because it means more customers and more sales. There are many ways to improve a website's conversion rate, and by using the right techniques businesses can see a significant increase in conversions.

Don’t forget the fundamentals of optimizing an Amazon listing – which includes making sure that your images are high quality and help to tell the story of the product. You should also be sure to use clear and concise descriptions that highlight the features and benefits of the product. 

Use customer reviews to help persuade potential buyers to make a purchase. All of these factors will help to improve your conversion rate and, as a result, your ad results.

4. Enhance (or create) a strong brand to improve Amazon PPC ad performance

When you're selling products on Amazon, it's important to have a strong brand. This will help your products stand out from the competition and make it easier for customers to find them. Building a powerful brand for your Amazon products includes creating a strong logo, developing a catchy slogan, and building a website that promotes your products. You can also use social media to promote your brand and connect with potential customers.

A strong brand is essential for success on Amazon. Take the time to create one that will really resonate with your target audience. By putting in the effort, you'll be able to attract more customers and sell more products.

5. Always source high-quality products

If you want to see better results from your Amazon PPC ads – and improve your overall profitability – then it's important to source high quality products. 

By only selling products that are made well and meet Amazon customers’ high standards, you'll avoid any quality issues that could negatively impact your ad campaigns. Keep in mind – since customers are more likely to buy products that are reviewed positively, selling high quality items will help you attract more buyers and earn more profits.

There are a few key things to look for when sourcing high quality products. 

• Make sure the supplier has a good reputation and is certified by Alibaba.
• Check to see if the supplier follows Amazon's quality guidelines, as these guidelines specify the minimum requirements for products sold on the site.
• Ask the supplier for samples so you can inspect the quality of their products firsthand.

By following these tips, you can ensure that your Amazon PPC ads are promoting quality products- and that means more sales and better profits for you!

6. Create a Unique Selling Proposition to increase Amazon PPC results

A unique selling proposition, or USP, is a feature or benefit of a product that makes it stand out from the competition. A clearly defined USP is often the decision making element for customers comparing similar products.

This can be anything from highlighting a specific product/feature, to offering a discount to customers who shop on Amazon. Whatever you choose, make sure it's something that will set your product apart from the competition and entice customers to shop with you. 

You should also highlight how you can benefit customers more than your competitors – whether it's through convenience, affordability, or a wide selection of products. Try to think outside the box and come up with a proposal that will really capture people's attention.

There are a few key things to keep in mind when crafting your USP:

• What makes your product unique?
• Why should customers buy from you instead of your competitors?
• What benefits can customers expect to receive from using your product?

When you can answer these questions convincingly, you'll have a powerful USP that will help you stand out from the competition and drive more sales through Amazon PPC advertising.

Let's use Amazon and their USPs as an example and inspiration:  

• Amazon offers a nearly unlimited selection of products
• The majority of products are affordable and priced lower than on other marketplaces such as eBay and Walmart
• Easy to use website and app offering, offering convenience
• Prime members receive Free 2-day shipping
• Strong reputation as a trusted marketplace with impeccable customer service and easy returns policy 

All of these factors make Amazon an excellent choice for online shoppers, and the site is continuing to grow in popularity. So if you're looking for ways to increase sales on Amazon, then consider creating a unique selling proposition for your product offering. 

7. Research & monitor your competition (especially running Amazon PPC ads)

When it comes to selling on Amazon, it's important for businesses to research and monitor their competitors. By doing this, businesses can gain an understanding of what strategies their competitors are using, what products they're selling, and how they're pricing those products. This information can then be used to help businesses make more informed decisions about how they want to sell on Amazon.

Additionally, monitoring your competitors can also help you stay ahead of the curve. If you see that one of your competitors is starting to sell a new type of product, for example, you may want to consider adding a similar product to your own inventory. By being proactive and keeping tabs on your competition, you can help ensure that your business remains successful when selling on Amazon.

8. Create a professional, high-converting Amazon listing page

When creating an Amazon listing, it's important to remember that you're competing against other sellers for attention. To create a high-converting listing, you'll need to ensure that your product is well-described, includes high-quality images, and uses persuasive language.

First, you want the title of your product to be clear and concise. Following Amazon's July 27, 2026 change to shorten all titles to 75 characters including spaces, you have little real estate to play with. Be clear an direct when writing the title for your product so shoppers know exactly what to expect. Let's use the example of a cordless vacuum geared towards pet owners.  Your title may look something like, "Powerful Cordless Pet Hair Vacuum Cleaner for Home & Car". 

The product description is where you can be more creative and really let the benefits and features of the product shine.  This should include all of the key features as well as any benefits that the product has. Be sure to use persuasive language to make the buyer feel like they need your product. For our vacuum, your description may include features such as: 

• Battery life 
• Charging time 
• The suction power rating 
• Easy to empty and clean 
• Any attachments included for hard to reach crevices in couch cushions or car seats 

Paint a picture for your potential buyers. For example, "If you're tired of constantly vacuuming up hairballs from your pet, then this is the perfect vacuum cleaner for you! It sucks up dirt and pet hair like a magnet, leaving your home clean and hair-free." Speak directly to the pain that they are feeling and the problem that your product will solve. 

Finally, be sure to include high-quality images of your product. These images should show off the product in use and highlight its key features.

9. Identify new & promising niches to boost PPC ad performance

As an Amazon seller, it's important to be aware of which niches are growing in popularity and could offer potential for increased sales and Amazon ad performance. Here are a few promising niches to explore:

1. Renter Friendly Home Decor

Home decor is always a popular category on Amazon, but specifically, renter friendly home decor is on the rise.  With one third of the US population currently renting, shoppers are looking for new and unique items to spruce up their homes and apartments without risking losing their deposit. If you can find a niche within this category, such as easy remove wallpaper or battery operated wall lighting, you're likely to see success.

2. Health and Fitness

The health and fitness industry is always growing, and there's a lot of opportunity for sellers to capitalize on this trend. Products that cater to this market can include anything from workout equipment to nutritional supplements. 

3. Kids' Products

The kids' product market is huge, and it's constantly evolving as new trends emerge. Whether you're selling educational materials or cool toys, there's plenty of opportunity in this category.

By focusing on these niche markets, Amazon sellers can tap into growing trends and potentially see a boost in Amazon ad performance. If you need additional funding to pursue an Amazon product launch strategy, check out this article on How to Secure Amazon FBA Loans and Financing.

10. Bid strategically (without overpaying)

When it comes to bidding and optimizing your CPC (cost per click), you want to make sure you're bidding high enough so that your ad shows up among the top search results – but not so high that you're spending more on ads than you're making in sales. Run a cost/profit analysis to ensure you’re getting the returns you need to grow and scale.

Beyond that, make sure your ad copy is well-written and relevant to what potential customers are searching for. Always track your results and adjust your bids and copy as needed in order to continue achieving the best results.

11. Decrease your cost of goods sold

You can improve your Amazon ad performance by simply decreasing your cost of goods sold, or COGS. This allows you to bid higher, drive more sales, and grow faster. This can be done in a number of ways, such as negotiating better prices with suppliers, finding cheaper sources of materials, and streamlining your production process. 

You may also be able to reduce your costs by optimizing your inventory levels and becoming more efficient in your shipping processes. By taking these steps, you can ensure that you are getting the best possible prices for the products you sell on Amazon.

12. Bundle and kit your products (when it’s beneficial)

Bundling and kitting Amazon FBA products can be a great way to improve your bottom line. By packaging products together, you can create a kit that is more appealing to customers and easier to sell. Not only will this increase your sales, but it can also help you to command a higher price for your items.

There are a few things to keep in mind when creating bundles and kits: 

• Make sure that the products you choose are complementary. They should work together to create a complete solution or product set.
• Consider the customer's needs. What problem is your kit designed to solve? What needs does it address?
• Think about the packaging. Bundles and kits should be easy to assemble and display. This means using clear packaging that showcases the products inside. You may also want to use color and graphics to attract attention and create a visual theme.

If you're looking to increase Amazon profits, bundles and kits are a great way to do it. By choosing the right products and packaging them appealingly, you can boost sales and stand out from the competition.

13. Avoid stockouts and FBA removals

When Amazon sellers experience stockouts, they not only lose out on potential sales and revenue, but their PPC efforts tank. As a seller, it's pivotal to avoid stockouts and FBA removals.

One way to do this is by using inventory management software – or outsource the process with the best FBA prep service. This software can help you keep track of your stock levels and identify when you're running low on inventory. If you're using an inventory management tool that integrates with Amazon, you'll be able to receive notifications when your stock levels are getting low.

Another way to avoid stockouts is by planning your inventory shipments carefully. You should make sure that you're shipping enough inventory to meet customer demand, but you also don't want to overstock your inventory. You can use forecasting tools to help you plan your inventory shipments.

Published: September 19, 2022
Updated: July 6, 2026