If you’re looking to boost your Amazon profitability & revenue… one of the most powerful improvements you can make is boosting your conversion rate. By increasing the percentage of visitors who complete a purchase, you can make a sizable impact on your bottom line – without needing to sell more units or drive more traffic.
And good news – there are a number of highly-effective ways to improve your purchase rate and acquire more customers. In this article, we’ll share some of the most crucial strategies for improving your conversion rate – so if you’re looking to increase sales and grow your business, read on!
Use this outline to skip to any section of this guide:
- Why is my Amazon conversion rate low?
- Create a unique selling proposition
- Offer compelling guarantees
- Develop a strong brand
- Use high-quality images
- Boost reviews w/ premium products
- Include all instructions & warnings for your products
- Craft persuasive sales copy
- Handle objections on product’s listing page
- Improve packaging to generate repeat purchases
Why is my Amazon conversion rate low?
There are several reasons why your conversion rate might be low – especially in this day and age, with how skeptical customers can be. Many shoppers have gotten burned with low quality products that make false promises and show plenty of positive customer reviews.
So why is your purchase rate low? You might be missing a key component mentioned in this article. Read through each strategy below, improve on each one, and wait for new data to come in. You’re likely to see a noticeable boost in sales after you focus on each of these points.
Create a unique selling proposition
A Unique Selling Proposition (USP) is a unique selling point that shows potential customers what makes your product or business unique. This is heavily communicated in every Amazon product listing with a high conversion rate.
When developing a USP, ask yourself what sets your product or service apart from others in your industry. Your answer should be clear, concise, and specific. For example, if you sell tires, you might say “Our tires last 10% longer than the competition’s – helping you save money in the long run.”
A strong USP can help improve your conversion rate by persuading potential customers to buy from you instead of your competitors. If you’re not sure how to develop a USP for your business, consider working with a marketing/advertising agency – or a marketing specialist such as a freelancer. They can help you create a USP that resonates with your ideal customer and boosts your conversion rate.
Whether it’s a lower price point, a unique feature, or simply better quality… your USP should be clearly stated on your product listing and in your marketing materials.
It’s also important to make sure that your product is well-priced and competitive with other similar products on the market – since customers will weigh the unique benefits of your products with competitors and their costs. By taking these steps, you can ensure that your product stands out from the competition and attracts buyers.
Improve Amazon conversion rate w/ compelling guarantees
Trusted brands are important, but they’re not the only factor that customers consider when making a purchase. In fact, studies have shown that warranties and guarantees are often more important than the brand name when it comes to boosting conversion rates. And when it comes to Amazon products, customer service is also key.
In order to improve your conversion rate, solid warranties or guarantees on your products will work like a charm. This gives customers peace of mind that they can return the product or receive a replacement if they’re not satisfied. It’s also important to have good customer service in place in case anything goes wrong. Responding quickly and efficiently to customer queries will help to build trust and confidence in your brand.
Remember – shopping online can be a daunting experience. You can’t see the product in person, so you have to rely on photos and descriptions. And even if you’ve done your research and know exactly what you want, there’s always that nagging feeling in the back of your mind that you might be making a mistake. That’s why it’s so important to include strong guarantees and warranties in your product listings (and store policies).
These assurances give customers the confidence they need to make a purchase, knowing that they can always return the item (or receive a replacement) if it’s not what they wanted. In today’s competitive market, offering strong guarantees and warranties is one of the best ways to win over hesitant shoppers.
Develop a strong brand
If you don’t have a brand for your Amazon products… you should consider private labeling with your supplier or manufacturer. At most, manufacturers will only charge a tiny % more to print a label on your products – and the perceived value added in the customer’s eyes will (almost always) boost conversion rates and increase profitability.
When it comes to developing a strong brand, any retail brand worth its salt should be able to explain who they are, what their products do, and why they create them. This is essential in order to connect with customers on a deeper level and build loyalty. After all, customers are more likely to buy from a brand that they feel a personal connection to.
When crafting your brand identity, be sure to communicate those 3 things clearly. Let’s expand more on them below:
- Who you are – this helps customers understand your values and what you stand for.
- What your products do – this gives them a better sense of how your products can improve their lives.
- Why you create them – this shows customers that you’re not just in it for the money, you genuinely care about making a difference.
Your retail brand is like your fingerprint. It should be unique to you and reflect your individual style. This is why it’s so important to have a consistent look and feel across all of your product selections, images, and listings. Your customers should be able to easily identify your products and know what to expect when they make a purchase.
A premium retail brand conveys trust and reliability – which are two essential qualities for any successful business. So take the time to ensure that your retail brand is consistent, cohesive, and reflective of your unique identity – your customers will thank you for it. By ensuring that these elements are front and center, you’ll be well on your way to building a retail brand that customers can really get behind.
Use high-quality images
In today’s highly competitive market, it’s more important than ever to ensure that your Amazon product images are top notch. No matter what you’re selling on Amazon, the quality of your product images play a big role in whether or not customers will purchase your item. After all, potential buyers can’t physically see or touch your product – so they have to rely on the photo to get an idea of what they’re buying.
A picture is worth a thousand words, and that is especially true when it comes to product listings on Amazon. High quality photos that accurately depict the benefits and features of your products can have a surprisingly-good effect on your conversion rate. Compelling images can help to show off the attractive aspects of your product, and help you set yourself apart from the products you’re competing with. In fact, studies have shown that products with high-quality images are significantly more likely to sell than those without.
According to research in the last few years, one of the best ways to improve your images is to include a human face. A study by e-commerce platform Shopify found that products with images that featured a human face were more likely to be purchased than those without. They also found that happy faces portraying the enjoyment of a product were particularly effective, increasing the likelihood of a purchase by 38%. So if you’re selling products on Amazon, consider using images that show people smiling and looking happy with your product. You might just see a boost in your purchase rates.
There are a few things to keep in mind when selecting images for your Amazon listing. First, make sure that the images are clear and well-lit. Second, choose images that show off the product in use. And third, be sure to include multiple images from different angles. With a little effort and attention to detail, you can create images that will make your products shine and boost your sales on Amazon.
Boost reviews w/ premium products
It’s no secret that online shoppers rely heavily on reviews when making purchasing decisions. In fact, a study by BrightLocal found that 84% of consumers trust online reviews as much as personal recommendations. And when it comes to Amazon, reviews are even more important.
Amazon shoppers are notoriously savvy, and they’re not going to take a chance on a product with low ratings. That’s why it’s essential to have a high conversion rate for your Amazon products – and one way to achieve that is by increasing the number of five-star reviews your products have.
There are a few ways to go about this:
- Reach out to past customers and ask them to leave a review.
- Offer incentives, such as discounts or lightning deals to boost customer satisfaction.
- Providing top-notch customer service.
Also, make sure to source high quality products. These are more likely to receive positive reviews, which will in turn help to boost sales. Customers who have a positive experience with a product are more likely to leave a review, so sourcing quality products can help to increase the number of 5 star reviews. By investing in premium-grade products, FBA sellers can give their store the best chance of success on Amazon.
Always make sure to purchase 1-3 samples of a product, before committing to a bulk purchase and taking on the risk of a failed product. And don’t be afraid to test out a few suppliers too – even if it appears they have the same exact product. There are many cases where the products seem identical, but they actually have different quality, durability or functionality. It’s a due-diligence process you should always follow when sourcing the best products – and it’s a great way to ensure you don’t waste money or receive account penalties.
Include all instructions & warnings for your products
Whenever you list a new product on Amazon, it’s important to include clear and concise instructions for how to use the product, as well as any warnings about potential risks. By providing this information up front, you can help to ensure that customers have a positive experience with your product and are less likely to encounter any problems.
Even though Amazon is the largest and most trustworthy online retailer in the world… it’s still important that customers feel confident when purchasing items from your listing. If there are no instructions or warnings included on the listing, customers may be hesitant to purchase the product. This is because they may not be sure how to use the product or if it is safe to use.
Instructions and warnings can also help to reduce the number of customer service inquiries that you receive – freeing up your time to focus on other areas of your business. So whether you’re selling a new kitchen gadget or a piece of jewelry, be sure to include all the necessary information in your listing. Your customers will be much more likely to purchase.
By including clear instructions and warnings on your Amazon product listings, you will help to ensure that customers feel comfortable making a purchase – helping to improve your conversion rate and boost customer satisfaction.
Improve Amazon conversion rate w/ persuasive sales copy
As an Amazon seller, your success depends on your ability to convince shoppers to buy your products. This means your listings & descriptions need to be compelling and persuasive. Luckily, there are a few simple tricks that you can use to improve your conversion rate.
First, make sure that your title and descriptions are attention-grabbing and informative. Next, use clear and concise language throughout your listing. Be sure to focus on the benefits of your product, and avoid using technical jargon or bloated language. Finally, include strong calls to action that encourage shoppers to add your product to their cart. By following these tips, you can create more persuasive listing copy that will help you boost your revenue and purchase rates on Amazon.
Handle objections on product’s listing page
Objections are the main reason people hesitate to buy something on Amazon. Whether it’s a perceived risk with the product or shipping, these objections need to be immediately addressed in order to improve your conversion rate.
A great way to do this is by using buyer personas to anticipate objections and address them directly in your product copy. You can also use customer testimonials. By featuring real customer reviews on your product page, you can show potential buyers that others already had success with the product and their objections are unfounded. By taking the time to understand your buyers and their hesitations, you can create a more persuasive listing that generates more sales.
Improve packaging to generate repeat purchases
As any Amazon seller knows, generating repeat purchases can help remove any issues with low sales – especially since it naturally improves your conversion rate. Returning customers are always more likely to buy from you, since they already had experience with your products and likely enjoyed them.
While a great product is obviously the key to initial sales, making sure that your packaging and inserts are up to par can be the difference between a one-time purchase and a loyal customer.
To start with, your packaging should be designed to protect your products and make them easy to ship. But it should also be eye-catching and memorable – something that will make customers want to buy from you again. Make sure to include promotional materials like coupons or discount codes that can entice customers to come back for more.
Finally, don’t forget the importance of follow-up communications like thank-you notes or post-purchase surveys. Engaging with customers as much as possible will lead to further purchases – and a little effort goes a long way when it comes to building customer loyalty to increase conversions for your Amazon store.
Final thoughts on improving a low Amazon conversion rate
There’s no denying the benefits to improving conversion rates for your Amazon store – as it directly translates to higher profitability. It’s crucial to have high quality images and persuasive copywriting on your listings and descriptions in order to improve purchase rates.
Beyond that, developing a strong brand will help build customer trust and loyalty, both of which are important for increasing sales. Finally, acquiring more 5 star reviews can also be helpful in convincing potential customers to make a purchase. All of these factors will help you lower customer acquisition costs, improve PPC results and boost revenue.