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How to Increase Organic Sales on Amazon

by | Sep 12, 2022

It’s no secret that increasing organic sales on Amazon is difficult. With over 2 million sellers, you’re up against some tough competition. 

You may be feeling overwhelmed and frustrated with your current lack of success in generating organic sales on Amazon. It’s hard to know where to start when there are so many things you could do wrong.

In this article, we will provide actionable tips that have been proven to help generate organic sales on Amazon. By the end, you’ll know exactly what to do – let’s dive in!

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Conduct expert-level keyword research for organic sales on Amazon

To start, it’s important to understand what keywords to target. Generating organic sales on Amazon requires a different approach than traditional SEO since Amazon operates as a search engine and ecommerce platform all in one. To find the right keywords, use Amazon’s own A9 algorithm to analyze your competition and see what keywords they’re targeting.

Once you have a list of potential keywords, it’s important to do some additional research to determine their popularity and estimated monthly search volume. The best way to do this is with a tool like Google AdWords Keyword Planner, which will show you how popular a keyword is and how much competition there is for it.

After you’ve determined which keywords are most relevant to your product, it’s time to start incorporating them into your listing. Be sure to use them in the title, description, and bullet points of your listing, as well as in the keyword field. You can also use them in your marketing campaigns and on social media.

By targeting the right keywords and using them strategically in your listing, you can dramatically increase your chances of generating organic sales on Amazon.


Don’t overshoot or underestimate keyword volume & competition

Keep in mind – there are a number of keywords that are too competitive for SEO purposes. These are the words and phrases that are so commonly used by competitors that trying to rank higher than them is an almost impossible task. 

While it is important to include some of these more popular terms in your keyword list, you should also focus on less competitive keywords that still have high search volumes. This will help you to achieve better rankings while avoiding the intense competition associated with some keywords.

Avoid zero search volume keywords 

SEO is all about understanding how people search for products on Amazon and catering to their needs. This means including keywords and phrases in your titles that have high search volume – that is, terms and phrases that people are actually using when they conduct online searches.

However, there is another important factor to consider when optimizing your content for SEO: the amount of competition for those keywords and phrases. If you target a keyword or phrase that has low search volume, you’re not going to get very far, because not many people are searching for it. Conversely, if you target a keyword or phrase that has high search volume but is also highly competitive, you’re going to struggle to rank well in the Amazon search engine.

This is why it’s important to focus on keywords and phrases that have both high search volume and low competition. These are the terms and phrases that offer the best opportunity for success with SEO.

How to Increase Organic Sales on Amazon


Integrate keywords throughout title & description

When it comes to SEO for ecommerce, one of the most important things to focus on is keyword density. This means using your target keywords in your content as often as possible, without going overboard and making it sound unnatural. 

A good rule of thumb is to aim for around 2-3% keyword density, but you may find that you need to use more or less depending on your niche and the competition.

One thing to keep in mind when optimizing your content for keywords is that the search engines are getting smarter all the time. They can now differentiate between words that are being used as part of a sentence and words that are being used as keywords. So, while it’s important to include your target keywords in your content, you don’t need to worry about stuffing them in every sentence. In fact, doing so will only hurt your rankings.

A great way to increase your keyword density without sacrificing readability is to use synonyms and related terms. For example, if you’re targeting the keyword “travel,” you could use words like “vacation,” “holiday,” “journey,” and “adventure.” 

Not only will this help you rank higher, but it will also make your content more engaging for your readers.

By following these simple tips, you can boost your ecommerce SEO significantly and start seeing improved results in no time.


Avoid stuffing & spamming keywords (which can hurt organic sales on Amazon)

When you’re listing items on Amazon, it’s important to make sure that you’re not stuffing and spamming keywords. If you do, Amazon will penalize your listings, which could lead to a decrease in sales. There are a few things you can do to make sure your keywords are used correctly and aren’t stuffing and spamming:

  • Use keyword research to determine which keywords are the most relevant to your product.
  • Make sure your keywords are included in the title and description of your product.
  • Don’t use too many keywords or repeat them too often.
  • Use natural language when including keywords in your product listing.
  • Monitor your keyword rankings to make sure they’re not dropping as a result of stuffing and spamming.

If you follow these guidelines, you’ll be able to use keywords effectively while avoiding penalties from Amazon.


Optimize your product listings for organic Amazon traffic

Images are one of the most important aspects of any product listing on Amazon. Not only do they help to convey the features and benefits of a product to potential customers, but they also play a role in determining whether or not a product will appear in search results. If you want to drive Amazon sales, you need to make sure that your images are properly optimized.

The first step is to make sure that your images are as large as possible. 

Amazon recommends using images that are at least 1000 pixels wide. If you’re using a digital camera, make sure to set the resolution to the highest setting. If you’re using a phone or tablet, take pictures in landscape mode.

The second step is to make sure that your images are properly formatted. Amazon prefers JPG images, but will accept PNGs as well. 

The file name should be descriptive and include the keyword or keywords for which you want your product to rank. For example, if you’re selling a watch, your image file name might be “watch-black-leather-stainless-steel.jpg”.

Including high quality images on your product listings is essential for driving sales on Amazon. By following these tips, you can ensure that your images are properly optimized and will appear at the top of search results.


Maximize conversion rate w/ persuasive copywriting

The first step to writing persuasive copy is understanding your audience. What are their needs and wants? What are they looking for on Amazon? Once you understand your audience, you can start to craft a message that speaks to them.

Your message should be clear, concise, and relevant to what your audience is looking for on Amazon. It should also be designed to motivate them to take action, whether that’s clicking through to your product page or adding it to their cart.

When writing persuasive copy, it’s important to focus on the benefits of your product rather than its features. Why should your audience buy your product instead of a competing product? What will they gain by making a purchase?

If you can answer these questions and create a message that resonates with your audience, you’ll be well on your way to writing persuasive copy that drives sales on Amazon.

How to Increase Organic Sales on Amazon


Increase 5 star reviews & improve average rating

Generating 5 star reviews is essential for Amazon sales. Not only does it improve your average star rating, but it also entices potential buyers to check out your product. Reviews are one of the most important factors that Amazon takes into account when ranking products, so anything you can do to increase your number of positive reviews will help you in the long run.

There are a few things you can do to encourage customers to leave positive reviews:

  • Make sure your product is high quality and meets or exceeds the customer’s expectations. 
  • Make it easy for customers to leave reviews by providing a link on your product page. 
  • Be sure to respond to any negative reviews in a polite and professional manner. This shows that you’re taking the feedback seriously and are committed to providing the best possible experience for your customers.

If you follow these tips, you’ll be well on your way to generating more 5 star reviews and driving more sales through Amazon.


Respond to customer questions that appear on listing page

When it comes to sales, objections are inevitable. Customers will always have questions and concerns about a product, and it’s your job to address them. In order to boost your product sales, you need to be able to handle customer objections effectively.

By answering shopper questions in your product listing, this will help to increase your sales by providing information to your customers. In your answer, be sure to include the following:

  • The benefits of your product
  • How your product can solve the customer’s problem
  • Any other relevant information about your product

Your customers want to know what makes your product stand out from the competition. Why should they buy your product? What are the benefits? How does it solve their problem? Make sure to highlight all of the features and benefits of your product, as well as any other relevant information that you think might persuade them to make a purchase.

Handle objections before they arrive

Want to avoid large amounts of customer questions beforehand? The first step is to understand what objections customers are likely to have. There are many common objections that customers may raise, such as the price of the product, the quality of the product, or the availability of the product. It’s important to be prepared for these objections and have a response ready.

If you can address the customer’s concerns and prove that your product is worth the price, then they are likely to be more inclined to buy it. You can also offer incentives such as free shipping or a discount on the purchase price in order to sweeten the deal.

Responsive to customer feedback

If a customer has a complaint about your product, take steps to correct the issue. This will show customers that you care about their satisfaction and that you are willing to go the extra mile to make things right.

By addressing customer objections and responding positively to customer feedback, you can boost your product sales and create satisfied customers who are more likely to return in the future.


Benefits of increasing organic sales on Amazon

Massively decreases cost per purchase

One key benefit to generating organic sales on Amazon is that you can decrease your cost per purchase and therefore increase your profitability. If you can drive traffic to your product pages through effective SEO and marketing, you’ll be able to sell more products at a higher margin, which can result in a major boost to your business. 

Keep in mind – Amazon is a massive online retailer with a built-in audience of millions of shoppers, so you’re likely to reach more potential customers by selling on Amazon than you would through any other platform.

How to Increase Organic Sales on Amazon

Drives sales on autopilot

Organic sales on Amazon are those that come as a result of natural, unpaid methods. This could be through search engine optimization (SEO), being featured on Amazon’s related websites, or being recommended to customers by Amazon itself. 

Because there’s no cost associated with generating organic sales, it’s the most efficient and profitable way to drive traffic to your products – which drives sales on autopilot.

One of the best things about organic sales is that they come as a result of customers finding your products organically. They’re not looking for a specific seller or product when they make their purchase; they’re just browsing and stumbling across your listing. This means you don’t have to compete with other sellers for their attention, and you don’t have to pay for each customer that buys from you.

Keep these tips in mind to increase your chances of generating organic sales on Amazon:

  • Make sure your product listing is complete and accurate. Include high-quality images, a detailed description, and all the necessary specs and details. 
  • Focus on optimizing your product title and keywords so your listing appears in search results.
  • Make sure you’re delivering high-quality products (above a 4.0 star rating) and excellent customer service – so buyers are happy with their purchase and are more likely to recommend your products to others. 

This helps create powerful, word-of-mouth organic awareness. Customers share with their friends & family in-person, on the internet, on social media, and so many places. 

Plus, Amazon actively recommends products based on customer satisfaction, so it’s important to keep buyers happy post-purchase.

Generating organic sales on Amazon is a great way to increase traffic to your products without costing anything extra. By following the tips above, you can improve your chances of appearing in search results and earning those all-important organic sales.

Reduces dependency on paid advertising and marketing

As an Amazon seller, generating organic sales is key. Why? Because you don’t have to be dependent on marketing and advertising. These are huge expenses that can quickly add up, and if your product isn’t selling well, you’ll be left with a big bill and no product. With organic sales, though, you can slowly but surely increase your product’s visibility and sales without breaking the bank.

One of the most challenging aspects of marketing and advertising on Amazon is that it can be incredibly difficult to make your product stand out from the rest of the competition. With so many sellers competing for attention, it can be a huge uphill battle to get your product seen by potential customers, and even more difficult to convince them to purchase your product over a competitor’s.

And last note – if you’re going to dive into marketing and paid advertising on Amazon, make sure you decide if Amazon PPC is worth it for your business. There are several methods to promote your product on Amazon, and the most efficient way to generate consistent profits will depend on your product and target market. 

However, some basic methods include paid ads, sponsored products, and reviews from influential users. By using a combination of these tactics, you can give yourself the best chance of success on Amazon.

It’s time to boost your Ecommerce Business.

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