ZonPrep Blog

12 Ways to Improve Your Amazon Customer Reviews

by | Jun 30, 2022

One of the most powerful marketing tools for an Amazon seller is a strong customer review profile – which can boost traffic directly to a listing and generate sales on autopilot. There’s a reason the most successful Amazon brands prioritize their reviews and customer satisfaction (especially with customers keeping a close eye on reviews). On the flip side, neglecting customer satisfaction will often lead to negative reviews that can tank the potential of a product. 

Numerous studies have shown that Amazon customers place a high degree of importance on reviews when making purchasing decisions. In fact, the majority of customers say that their buying decisions are influenced by online reviews – putting your review ratings near the top of your priority list. 

Given the high level of importance that reviews have, it’s no surprise that Amazon sellers that invest in improving their reviews see a significant boost in performance. Some of the benefits that companies enjoy when they boost their customer reviews include:

  • Higher conversion rates
  • Boosted search engine rankings
  • Increased profit margins 
  • Greater revenue and faster growth

At the end of the day… positive reviews help to build trust and confidence with potential buyers, while negative reviews can quickly damage your reputation. With the vast majority of customers being influenced by reviews, it’s clear that businesses need to make improving their customer reviews a priority if they want to succeed.

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Use an FBA prep service to inspect your products

Before handing off your products to Amazon, the #1 thing you MUST ensure is that your products are in good condition before they are listed. One way to do this is to use an FBA prep service like ZonPrep that specializes in inspecting and prepping Amazon products. 

This helps to ensure that your products are free of defects and damage, and that they meet all of Amazon’s standards for quality. In addition, prep services can also help you to package and ship your products, ensuring that they arrive at their destination in good condition. By taking these steps, you can help to ensure that your products are in the best possible condition before they are listed for sale on Amazon.

Save time & money

FBA prep services go far beyond just inspection and added convenience. One of the most important and time-consuming aspects of the prep process is managing the entire operation – from receiving, storage, packaging, labeling, and overseeing your prep team. 

This can be a daunting task for even the most experienced seller, which is why many sellers choose to outsource this process to an FBA prep service. Not only do they save you time and money, but it also gives you peace of mind knowing that your products are in good hands. If you’re looking to streamline your Amazon selling operation and boost your customer reviews, FBA prep services are definitely worth considering.


Only source durable products

In order to boost your customer reviews on Amazon, one of your top priorities should be sourcing products that are durable and long-lasting. Customers are more likely to write a review if they are happy with the product they have purchased, and they are unlikely to recommend a product that has broken or malfunctioned. By only stocking products that are built to last, you can encourage customers to leave positive reviews that will help to boost your sales. In today’s competitive market, sourcing high-quality, durable products is vital for success on Amazon.

Keep in mind – there’s no better marketing than word-of-mouth. When customers are happy with a product, many of them will show at least 1 friend or family member – and when they’re in the market for that product, they’re more likely to purchase it based on the recommendation of someone they trust. 

That’s why companies put so much effort into creating long lasting and durable products – because they know that customers who have a positive experience with their product are more likely to tell others about it. In today’s highly competitive marketplace, customer reviews and word-of-mouth marketing can be the difference between success and failure.


Ensure your products work as intended

Beyond durability, you always want to make sure your products always work as intended – without any malfunctioning or defects. One way to do this is to thoroughly test each product before listing it for sale. This will help to catch any issues early on, so that you can correct them before they result in a bad review. 

The best way to do this is to test multiple products from multiple suppliers, to find the best-working product. This will not only boost your customer reviews, but it will also increase customer satisfaction, loyalty and repurchase rates. Furthermore, it will save you time and money in the long run, as you will not have to deal with returns or replacements. If you are serious about boosting your Amazon customer reviews, make sure to test your products thoroughly before listing them in your Amazon store.


Don’t make false claims

Amazon customer reviews are essential for building trust and credibility with potential buyers. In order to boost your reviews, it is important to avoid making false claims and setting unrealistic expectations. This will only disappoint customers when their expectations are not met, causing them to leave negative reviews. 

Instead, focus on being honest and transparent about your product or service. Be clear about what your offering includes, and don’t make any promises that you can’t keep. If you provide a good product or service at a fair price, your customers will be happy, and they will be more likely to leave positive reviews.

12 Ways to Improve Your Amazon Customer Reviews

Keep in mind – in today’s age of online shopping, customers have become used to a certain level of convenience and customization. When they visit a site like Amazon, they expect to find products that will fit their specific needs. This is another reason why it’s so important for sellers to make sure that their advertising claims are accurate. 

Customers who feel misled by false advertising claims are unlikely to make repeat purchases, and negative reviews will damage a seller’s reputation and potentially their selling account. In the long run, it is always better to be honest with potential customers about what a product can and cannot do. With the wealth of information available online, shoppers will quickly figure out if they are being deceived. Transparency is the best policy when it comes to advertising on Amazon.


Send follow-up messages after purchase

Given that almost every single customer says their buying decisions are influenced by online reviews, it’s clear that customer reviews are essential for any business that wants to succeed on Amazon. And while there are a number of ways to encourage customers to leave positive reviews, one of the most effective is to send follow-up messages after they’ve made a purchase. 

By sending a courteous message expressing your appreciation for their business, you create a strong impression of your brand and increase the likelihood that they’ll take the time to leave a review. You can even include a link to your product page in the message, making it easy for them to leave a review. Though it may seem like a small gesture, following up with your customers can have a big impact on your Amazon rating and, ultimately, your bottom line.

Don’t be afraid to reach out

Asking your customers for reviews can feel like a daunting task. You don’t want to be too pushy, but you also know that online reviews are essential for your business. The good news is that there are a few simple strategies you can use to encourage your customers to leave reviews. 

First, make it easy for them by telling them step-by-step how to leave their review. Second, send 1-2 more friendly reminders and ask if they’ll consider leaving a review. Finally, offer an incentive for leaving a review – such as a discount on their next purchase. By following these steps, you’ll be able to increase the number of reviews you get, and boost your 5-star ratings in the process.


Include a free gift in your packaging

In today’s competitive marketplace, online reviews can make or break a product. A few bad reviews can dissuade potential customers, while a high rating can help to attract buyers. Another tactic that some Amazon sellers use is to include a small free gift in each package. 

The thinking here is that customers who receive a freebie will be more likely to view your company as “going the extra mile” and making a concerted effort beyond your competitors – increasing the chances they leave a positive review. And while this tactic may sometimes work, it’s important to remember that not every customer will leave a review (and that’s okay). Incentivizing customers with free gifts may lead to more five-star ratings, but it doesn’t necessarily mean every freebie will lead to a review. 

As such, businesses should not worry about wasting small gifts here and there. Instead, they should focus on delivering a great product and providing excellent customer service. Those are some of the best ways to earn positive reviews and improve customer satisfaction.

12 Ways to Improve Your Amazon Customer Reviews


Include review inserts in your packaging

Here’s another easy way to increase your number of 5-star Amazon reviews: simply include an insert in your packaging asking customers to write a review. This simple measure can have a major impact on your business, drawing in new customers and helping you to boost your sales. 

However, as mentioned above, you MUST ensure your products are high-quality, durable and functional. Otherwise dissatisfied customers will be incentivized to leave negative reviews even further – which will backfire and hurt your reputation.

That being said, with premium products that leave customers delighted… those review inserts will have a great impact on increasing your 5-star ratings. So if you’re looking for a way to improve your Amazon presence, be sure to try this simple tip. You’ll be amazed at the difference it can make.


Offer fast & top-tier customer support

Phenomenal customer service is an absolute requirement to succeeding on Amazon – especially when it comes to improving your customer reviews. By going above and beyond for your customers, you’ll not only increase the chances of receiving a positive review, but you’ll also build loyalty and goodwill. 

Of course, offering great customer service isn’t always easy, but it’s well worth the effort. After all, there’s no better way to show your commitment to your customers than by delivering an exceptional experience. If you need help with this process, check out our article titled Do’s and Don’ts of Amazon Customer Support for FBA Sellers.


Create discounts for loyal customers

Amazon is a marketplace leader for a reason – and shoppers expect to be treated with high levels of dignity. One of the key ways to maintain solid customer satisfaction is by offering discounts and coupons to loyal customers. 

These discounts encourage customers to leave positive reviews, which in turn boosts your overall rating. In addition, these discounts also help to build loyalty and customer confidence in your brand. As a result, offering discounts to Amazon customers is an excellent way to fix a low review rating and improve it beyond 4.0 stars on average..


Select “request a review” in Seller Central

This one is obvious, but some Amazon sellers are unaware of this simple step: simple click “request a review” in Seller Central. This sends an automated message to customers after they have made a purchase, asking them to leave feedback on their experience. While not every customer will take the time to leave a review, this simple selection can help to increase the number of positive reviews you receive. In turn, this can lead to more sales and long-term success on Amazon.

12 Ways to Improve Your Amazon Customer Reviews


Amazon Vine Program

Amazon’s Vine program is a great way to get your products in front of potential customers and generate positive reviews. The program works by inviting trusted reviewers to try out your products and write honest reviews. Because the reviewers are already well-respected in the Amazon community, their positive reviews can have a big impact on your sales. 

In addition, because the reviews are coming from real people who have actually used your products, they carry a lot of weight with potential customers. If you’re looking for a way to boost your Amazon customer reviews, the Amazon Vine program is a great option.


Amazon Early Reviewer Program

Don’t forget about Amazon’s Early Reviewer Program either. When you sign up for the program, Amazon will send your products to a select group of customers who have agreed to review the items. In exchange for their feedback, these customers will receive a small discount on the purchase price of the product. 

While there are some risks associated with the program – such as the potential for negative reviews if your product has any issues – it’s an effective way to increase the number of customer reviews for your products. In addition, the program can also help to improve your product ranking on Amazon, making it easier for potential customers to find your products. The Amazon Early Reviewer Program is an excellent tool for acquiring more 5-star reviews and boosting your sales on Amazon.

It’s time to boost your Ecommerce Business.

Contact us to discuss your company’s FBA Prep Service needs.