There’s no denying Amazon is hyper-effective for generating revenue when it comes to ecommerce and online retail. With millions of products available and new items being added every day, shoppers repeatedly return to the giant marketplace… but it can still be difficult for sellers to stand out from the crowd.
The competition is intense, and only the best products are likely to generate significant sales. In addition, Amazon favors products and sellers that do almost everything correctly and efficiently – putting most sellers at a huge disadvantage.
This means it can be difficult to grow and scale a business on Amazon… but it’s not impossible. With well-crafted listings, competitive prices and solid customer service, it’s likely you’ll find success on the world’s largest online marketplace.
Use this outline to skip to any section of this webpage:
- Switch to FBA
- Use an FBA prep service
- Boost Amazon revenue with marketing & advertising
- Rank your products higher with Amazon SEO
- Increase sales by answering pre-sale questions
- Add answers from pre-sale questions into description
- Experiment with different price points
- Uphold a trustworthy reputation
- Speed-up customer service response times
- Increase sales by winning the buybox
- Build an email list to directly boost Amazon sales
Switch to FBA
If you already use FBA, skip to the next point. But if you’re not selling with FBA yet… there are a few reasons why switching can increase your Amazon sales:
1. FBA makes it easier for customers to find and buy your products because Prime members can get free two-day shipping on eligible items.
Anyone who has ever run a business knows that one of the most important things is making it easy for customers to find and purchase your products. Fulfillment by Amazon (FBA) makes this process easier for Prime members, extremely fast shipping from sellers who participate in Amazon’s FBA program. This benefit not only saves customers time, but it also reduces the risk of them going to a competitor’s site or store.
2. FBA gives you access to Amazon’s world-class fulfillment and customer service infrastructure.
As an Amazon store seller, time is everything. The more time you can save on tasks like product fulfillment and customer service, the more time you can spend on developing your business. This means that instead of packing and shipping each order yourself, you can simply send your products to Amazon and they’ll take care of the rest – including each customer service inquiry for returns. Not only does this save you time, but it also allows you to take advantage of Amazon’s vast distribution network – meaning your products can reach buyers all over the world.
3. FBA can increase the visibility of your products in search results and on product pages, which can lead to more sales.
By using FBA, sellers can increase the visibility of their products in search results and on product pages. In addition, customers who see that a product is eligible for Prime shipping are more likely to purchase it. As a result, FBA can lead to more sales and higher click-through-rates. While there are some costs associated with using FBA, the benefits can be well worth the investment.
Use an FBA prep service
Amazon FBA prep can be a great way to focus on growing your business. When you outsource your Amazon FBA prep to a professional service, you can devote more time and energy to building your business. Plus, an FBA prep service like ZonPrep can provide valuable feedback and insights that can help you improve your Amazon growth strategy – including your listings, product sourcing, logistics/supply chain.
Ultimately, by outsourcing your Amazon FBA prep, you can free up more time to focus on other aspects of your business – instead of being stuck in the weeds of your business and focusing on mundane tasks like inspecting, packaging and labeling your inventory. As a result, Amazon FBA prep can be a helpful tool for any business owner who is looking to grow their business and generate more sales.
Boost Amazon revenue with marketing & advertising
Marketing and advertising can be costly and time-consuming… but the rewards can be extremely high (especially when it comes to online retail). If you can acquire customers and generate sales efficiently, you can reach thousands of customers across the web.
The easiest way to drive purchase-ready shoppers directly to your Amazon listings and boost sales is through pay-per-click (PPC) advertising.
- By targeting key phrases and bid amounts, you can ensure that your ads are seen by potential customers who are likely to be interested in your products.
- PPC campaigns can be customized to target specific demographics, interests, and even locations.
- Unlike other forms of advertising… you only pay when someone clicks on your ad, making it a cost-effective way to reach your target audience.
With a little time and effort, you can use PPC campaigns to effectively drive traffic to your Amazon listings and increase sales.
Outside of PPC advertising, one of the best ways for FBA sellers to boost revenue and establish long-term growth is to use social media marketing. By promoting your products on social media, you can reach a larger audience and get more people interested in what you’re selling. There are a few things to keep in mind when using social media for Amazon sales:
- Make sure you’re using high-quality images that showcase your products in the best light possible. People are more likely to buy products that look appealing, so make sure your photos are eye-catching.
- Don’t be afraid to use video content to promote your products. Videos are very effective at getting people’s attention, and they can help you show off your products in a way that photos can’t.
- If you’re posting on Instagram, hashtags might offer a slight boost to your reach and impressions – but there’s far more to getting traction on Instagram than hashtags. Overall, you need to create content that catches the eye of your audience (otherwise they’ll scroll by anything that looks boring).
By following these tips, you can use social media to boost your Amazon sales and reach a larger audience.
Rank your products higher with Amazon SEO
Another powerful way to increase your Amazon sales? Increase your product listing rankings in Amazon’s search engine. After all, the higher your listings rank, the more likely people are to find and purchase your products. Luckily, there are a few things you can do to improve your ranking:
First off – optimize your listings for Amazon’s search engine using keywords. By including relevant keywords in your title, description, and bullet points, you can make it easier for Amazon’s search engine to find and index your listing. There are dozens of keyword research tools & services for Amazon sellers – and they all generally work great.
Another thing to keep in mind – Amazon will often rank your products based on how well they’re selling. If your listings aren’t desired by sellers… why should Amazon rank them highly? Customers want relevant products that fit their wants & needs – which means you need to craft persuasive listings that serve customers.
Last but not least – make sure your products have a low return rate. Only source high-quality products and put each new product through rigorous testing before you make a bulk purchase – otherwise you risk a product launch with high returns and permanently-damaged search rankings.
If you’re willing to invest some time and effort into optimizing your Amazon listings, you can see a significant increase in your sales. Do this right and you’ll begin to generate sales on autopilot, helping your Amazon store ascend to higher levels.
Increase sales by answering pre-sale questions
As an online seller, one of the best ways to increase your sales is by answering customer questions. By taking the time to respond to inquiries, you can show potential buyers that you are a credible source of information and that you are willing to help them make an informed purchase decision.
Keep in mind – answering customer questions can help to build rapport and establish trust, both of which are essential for making a sale. So if you’re receiving questions from shoppers, encourage them to post their question in the “Questions & Answers” section on product listings as well (and then copy/paste your answer there too). This is where buyers can look if they have questions about your product too – except they’re already answered.
Be sure to check this section regularly and answer any new questions as quickly as possible. With a little effort, you can increase your Amazon sales by providing valuable customer service.
Add answers from pre-sale questions into description (to combat objections)
Once you notice the same questions frequently being asked, you should consider putting those answers into your bullet points or product descriptions. This can help buyers find answers quicker – which can prevent doubts and objections from buying.
Anyone who’s ever sold anything knows that one of the hardest parts of the job is overcoming objections. You could have the best product in the world, but if your potential customer has objections, they’re not going to buy it. The same is true when selling on Amazon. You might have the perfect product, but if your description and sales copy don’t address common objections, you’re not going to make the sale. So what are some common objections that potential customers might have, and how can you address them in your Amazon listing?
One frequent objection is price. Potential customers might see your product and think it’s too expensive. To overcome this objection, you need to emphasize the value of your product. What are the unique features that make it worth the price? How will it save the customer time or money?
Another common objection is whether your product is specifically a good fit for them (since shoppers always have their own unique situation). To overcome this objection, address the most frequent problems that customers often have, and concisely explain how it solves those problems. This also means you need to fully understand your customers’ problems as well! The more problems you cover, the higher your sales will be.
Finally, some potential customers might be concerned about getting a defective product. To overcome this objection, include a satisfaction guarantee or warranty in your listing. This will ease their concerns and help them purchase with confidence. By addressing common objections head-on, you can increase your chances of winning over a shopper.
Experiment with different price points to find optimal profitability
In order to increase your sales on Amazon, it is important to find the most optimal price point for your products. There are a few things you should keep in mind when doing this: consider your target market, your competition, and the Amazon marketplace itself. It is also important to remember that price is not the only factor that influences customer behavior; other factors such as shipping costs and product reviews also play a role.
With all of this in mind, you can start to experiment with different price points to see what works best for your business. If you find that you are not getting the results you want, don’t be afraid to adjust your prices until you find the sweet spot of revenue and profitability.
Uphold a trustworthy reputation
Anyone who has shopped on Amazon knows that reviews are important. Customers want to know that they can trust the seller, and one of the best ways to build trust is to have good reviews. In addition, it’s important to answer customer questions promptly and in a helpful way. This shows that you’re invested in providing a good experience, and it can help to increase sales.
Keep in mind – if you have a recognizable brand name, customers may search your company online and check out reviews from other websites. You may want to reach out to bloggers, YouTubers and influencers and offer a free product – since many of them will post a blog or video with it. When customers see these reviews online, it can help give them a greater sense of assurance in your product over competitors.
Of course, getting good reviews and answering customer questions takes time and effort. But it’s worth it in the long run, as it can help to build a strong reputation and increase your sales on Amazon.
Speed-up your customer service response times (otherwise shoppers will choose competitor, with so many options at their disposal)
This gets right back to your previous advice – regarding how you should always respond to customer inquiries. However, many sellers often slack here, and that delay can cause a bit of skepticism from the customer. In addition, your listings can generate several views each day – which can lead to a loss of sales. In this business, speed is key – and every single day you let opportunities slip by… it can cost you much-needed revenue to grow your Amazon store.
Increase sales by winning the buybox
As an Amazon seller, you know that the buy box is essential for success. After all, it’s the easiest way for customers to add your products to their carts. But what you may not know is that there are a few simple strategies you can use to win the buy box over competitors.
First, make sure you’re offering competitive prices. Customers are always looking for a good deal, so if your prices are too high, they’re likely to pass you by. Second, if you’re not selling with FBA, keep your shipping costs low. Free shipping is always a popular option, so if you can offer it, you’ll be more likely to win the buy box. Finally, take advantage of Amazon’s customer reviews. When customers see that other people have had positive experiences with your products, they’re more likely to give you a try. Many shoppers will check out your company ratings before purchasing… which means if the cheapest price is from an unproven seller with bad reviews, you may be able to offer a higher price and still generate a large amount of sales.
Once you win the buy box… it’s smooth sailing from there – and you’ll instantly capitalize on the traffic being driven to that listing. By following these simple tips, you can increase your chances of winning the coveted Amazon buy box.
Build an email list to directly boost Amazon revenue
If you’re able to reach potential shoppers outside of Amazon (such as on social media or your own website), you might have the opportunity to build an email list with niche-relevant shoppers interested in your products.
Keep in mind – this typically only works best if you have multiple products within 1 category, and it won’t work if you scatter your products across different areas. However, if you have an email list for relevant products… you have a way to generate free traffic and sales for your Amazon store – and you can send them emails whenever you’d like.
Most Amazon sellers (who focus exclusively on Amazon) don’t pursue this strategy since it’s very difficult to build an email list for an Amazon store. But if you come across the opportunity to acquire one (such as buying a niche-relevant business for sale, with email addresses), you should consider doing so.
Final thoughts on increasing Amazon sales
If you’re selling on Amazon, you know that the competition is intense. In order to stand out from the crowd and increase your sales, you need to do everything you can to improve your reputation and reviews, offer better customer service, answer questions and objections, and run a strategic marketing and SEO strategy. By following these steps, you’ll be well on your way to becoming a top seller on Amazon. Thanks for reading!