ZonPrep Blog

Amazon FBA Product Research Methods & Strategies

by | Jun 27, 2022

Any successful Amazon seller understands the importance of product research – which is the key to finding products that sell at high margins and contribute to growth & scale. There are a number of ways to approach product research, but one of the most effective is to use Amazon’s own search tools (as discussed below). By understanding how customers use Amazon’s search engine, sellers can identify potential hot selling items and capitalize on high-upside buyer trends. 

Use this outline to skip to any section of this page:


What is Amazon product research?

Amazon product research is the process of finding products that are likely to be profitable on the Amazon marketplace. This can involve looking for products with high demand and low competition, or products that are unique and have potential to be viral hits. 

Product research also involves understanding Amazon’s search algorithms and how they can be used to your advantage. By understanding how Amazon’s search engine works with our Amazon SEO strategies, you can ensure that your products are appearing in front of potential customers who are looking for what you’re selling. 

Ultimately, Amazon product research is all about understanding the marketplace and finding ways to stand out from the crowd. With a little bit of research, you can find products that have the potential to be massively successful on Amazon.

You can’t sell random products that “seem” to be good sellers

There are a lot of products out there, and it can be tempting to just try to sell anything and everything. However, this is almost always a recipe for disaster. 

Unless you take the time to research the products you’re selling, you’re likely to run into all sorts of problems. For example, you might end up selling products that are counterfeit or that don’t meet Amazon’s quality standards. 

In addition, you could also end up price-gouging customers or selling items that are in low demand. Doing your research upfront can save you a lot of headaches later on. By taking the time to find the right products to sell, you’ll be setting yourself up for success from the start.


The benefits & importance of product research

While Amazon has become known as a marketplace where people can buy just about anything, you still need to put a great deal of emphasis on product research. By understanding what people are searching for and what they want to buy, you’ll be able to source items that are sure to sell (and won’t remain stuck in storage and costing fees – or remaining unsold indefinitely).

Product research helps Amazon sellers to identify gaps in the market they can fill

By offering products that consumers are interested in but cannot find elsewhere, you can gain a competitive edge. Product research provides valuable insights into customer behavior and trends. By tracking the products that people are interested in, Amazon is able to make strategic decisions about its business. All of these factors together illustrate the importance of product research for Amazon.

Many people think of Amazon as a retail powerhouse, a one-stop shop for almost anything you could ever want to buy. But for savvy entrepreneurs, Amazon is much more than that. It’s a veritable goldmine of opportunity, especially when it comes to product research. By uncovering hidden opportunities for low competition products, you can succeed on Amazon where others have failed.

Product research requires both time and expertise

You need to know how to find keyword data, understand what customers are really searching for, and decipher which products have the potential to be successful. It’s not easy, but it is possible. And the rewards can be great. 

Not only will you be able to create a successful Amazon business, but you’ll also have the satisfaction of knowing that you’ve found a hidden gem – an opportunity that others have missed. So if you’re ready to take your Amazon business to the next level, start your product research today. You may be surprised at what you find.

Amazon FBA Product Research Methods & Strategies


What makes a good Amazon product?

Anyone looking to start selling products on Amazon knows that finding the right product is essential to success. The most successful sellers source products that offer a mix of low cost and high margins. 

Low-cost products are easy to find and purchase in bulk, and they allow you to make a healthy profit even after accounting for Amazon’s fees. High-margin products, on the other hand, help you to maximize your profits on each sale. 

While margins on high-cost products are often lower than on low-cost items, the increased price tag means that you can still make a significant profit per unit sold. By sourcing products that offer low costs and high margins, you can maximize your chances of success on Amazon.


What are the best Amazon product research tools?

Helium 10

Helium 10 is an all-in-one Amazon product research tool that gives you the data and insights you need to find and launch profitable products. The platform offers a wide range of features, including keyword research, competitor analysis, product trends, and more.

 With Helium 10, you can get an accurate picture of what customers are searching for and identify opportunities to launch products that meet their needs. In addition, the platform provides access to valuable data on Amazon’s best-selling products, allowing you to make informed decisions about which products to pursue. Whether you’re just getting started with Amazon or you’re an experienced seller looking for an edge, Helium 10 can help you find success.

Jungle Scout

When it comes to Amazon product research, Jungle Scout is widely considered to be one of the best tools available. There are several reasons for this:

Jungle Scout provides detailed data on sales volume, price points, and other key metrics. This information is essential for understanding the potential of a given product – allowing them to gauge the profitability of a potential to scale. Without accurate sales data, sellers run the risk of investing time and money into a product that is not selling well. 

Jungle Scout offers extensive filtering options, allowing users to narrow down their search to find the perfect product. They have a user-friendly interface that makes it easy to navigate and use. Combined, these factors make Jungle Scout an incredibly powerful tool for Amazon product research.

Keywords Everywhere

One of the most important aspects of selling products on Amazon is good keyword research. Properly ranking for the right keywords can mean the difference between a successful product launch and a flop. That’s where Keywords Everywhere comes in. 

This powerful research tool allows you to see search volume, CPC, and competition data for Amazon keywords directly in your web browser. In addition, it provides detailed search results that help you to understand how Amazon customers are searching for your products. 

With this valuable information at your fingertips, you’ll be able to make informed decisions about which keywords to target in your Amazon listings. As a result, you’ll be able to drive more traffic to your listings and improve your chances of success on Amazon.

Amazon FBA Product Research Methods & Strategies


How do you research Amazon products?

Best Sellers list

The Amazon Best Sellers list is a great resource for researching products. By looking at the items that are selling well, you can get an idea of what consumers are interested in and what trends are emerging. You can also see how popular a product is relative to other products in its category. This can be helpful when making decisions about what products to stock or promoting on your website or store. 

In addition, the Amazon Best Sellers list can give you insight into how pricing and other factors affect sales. By keeping an eye on the Best Sellers list, you can stay ahead of the competition and make sure that your business is offering the products that consumers want.

Constantly updated

The Amazon Best Sellers list is updated hourly, and displays the top-selling products on Amazon. As any savvy entrepreneur knows, this is an invaluable resource for taking advantage of trends in customer demand. By keeping tabs on the Best Sellers list, you can quickly identify new and trending products that are ripe for selling on Amazon. 

And because the list is updated hourly, you can be sure that you’re always ahead of the competition. So if you’re looking to take advantage of the latest consumer trends, make sure to keep an eye on the Amazon Best Sellers list. It just might be your ticket to success.

Keep an eye out for products on social media

Social media has become one of the most powerful tools for researching products. With a few clicks, you can find out what people are saying about a particular product or brand. This information can be extremely valuable when you’re trying to make a decision about what to buy. Amazon is one of the most popular online retailers, and it offers a huge selection of products. 

However, it can be difficult to know which products are worth your money. By researching products on social media, you can get an idea of what other people think about them. This can help you to make a more informed decision about which Amazon product is right for you.

It’s no secret that certain products become more popular at certain times of year. Seasonal favorites like pumpkin spice lattes and Halloween candy only seem to be in style for a few months, but they manage to generate a frenzy among consumers every year. This phenomenon is also evident on Amazon, where the best-selling products often reflect the current season. 

For example, items like power generators and space heaters are typically more popular in the winter, while pool toys and grilling accessories tend to sell better in the summer. By paying attention to seasonal trends, you’ll be able to sell products that customers are most likely to want, putting yourself in the best position to grow your Amazon FBA business.

It’s time to boost your Ecommerce Business.

Contact us to discuss your company’s FBA Prep Service needs.