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9 Proven Strategies to Grow Your Amazon FBA Business

by | Apr 27, 2022

If you’re looking to grow your Amazon FBA business to the top of your industry… you’ve come to the perfect spot! In this guide, we’ll introduce you to expert-level concepts and strategies for building a highly-profitable e-commerce venture – without needing to make risky investments or partnering with dicey marketing agencies.

Whether you’re already successful on Amazon, or if you’re just starting out, this guide includes strategies for everyone. From choosing profitable niches and sourcing products… to boosting search rankings and conversion rates… we’ll cover everything you need to know about growing your Amazon FBA business. So what are you waiting for? Let’s get started!

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First step to grow your Amazon FBA business: Identify new & promising niches

There are many different ways to find and research new, trending, and promising Amazon FBA niches and products with high potential for sales and revenue. One of the most common methods is to start by doing some preliminary research online. This can involve searching for popular keywords in your industry, consulting market research reports, and scanning social media feeds (to see what kinds of products are trending in your industry).

Another effective way to find promising Amazon FBA niches and products is to consult industry trade journals and blogs. These resources often contain in-depth analysis of market trends and new products that have the potential to take off. You can also reach out directly to other vendors in your niche or community, as they may be able to provide valuable insight into emerging trends or products that are poised for success. 

Ultimately, finding and researching promising Amazon FBA niches and products takes time, dedication, and a willingness to stay on top of the ever-changing market conditions. But with the right approach, you can uncover new opportunities that lead to incredible success.

9 Proven Strategies to Grow Your Amazon FBA Business


Always look for new suppliers w/ a competitive advantage

As an Amazon FBA seller, it is important to keep your product line fresh. This not only increases customer interest, but also helps to increase sales. One way to achieve this is by finding new and better suppliers. While this may seem like a daunting task, there are a few simple steps you can follow to streamline the process. 

First, take a look at your current supplier list and identify any areas where you feel you could improve. Perhaps you are paying too much for shipping costs, or the quality of the products you are receiving is not up to your standards. Once you have identified potential areas for improvement, reach out to other sellers in your niche and ask for supplier recommendations. 

You can also search online for reviews of different suppliers. Finally, Once you have compiled a list of potential new suppliers, reach out and get in touch with them. Be sure to ask about product costs, shipping fees, minimum order quantities, and overall quality. 

Also, don’t forget to do comprehensive market research and look for suppliers who are offering innovative or in-demand products at competitive prices. You want to look for suppliers that can offer equal (or better) turnaround times and excellent customer service, as this will help ensure that you are able to deliver high-quality goods to your customers as quickly and smoothly as possible. 

Ultimately, by putting in the time and effort required to find the right suppliers, Amazon FBA sellers can help ensure their success on Amazon and beyond. This process can seem daunting at first (especially if you aren’t a seasoned FBA veteran without advanced sourcing tactics) – but with dedicated effort put into these strategies to grow your Amazon FBA business, you can see huge improvements to your bottom line.


Create a professional, high-converting Amazon listing page

Making sure your Amazon listing pages are fully-improved to maximize conversions is one of the most crucial aspects to growing your Amazon FBA business. If visitors are clicking your products and bouncing off the page right away, that’s a negative sign to Amazon that your product doesn’t serve a useful purpose – and it can force your marketing efforts to fail.

To start, it’s important to carefully consider your target audience when designing your page and selecting keywords. Your listing should be highly relevant to your customers’ needs and desires – which means compelling product descriptions and high-quality images are essential. You should highlight the most important product features in your copy and imagery, while making sure that you translate those features into persuasive benefits for potential buyers.

Additionally, you should make use of any reviews or testimonials that you have received in order to boost social proof and credibility for your product. Make sure the products you’re sourcing are truly high-quality before you sell them on Amazon – which means you need to test them out beforehand! When customers receive great products that solve their problems, you’ll begin to see the 5 star reviews trickle in. 

Overall, with some careful planning and a lot of market research, you can create an Amazon listing page that will help you maximize your sales and drive profitable growth and scale your Amazon FBA business on autopilot.

9 Proven Strategies to Grow Your Amazon FBA Business


Implement strong branding into your sales copy

We talked about listing optimization with strong, persuasive copy – but if your Amazon products have private-label branding attached to them, you definitely want to infuse the best branding tips to increase Amazon FBA sales into your listings.

Not only is branding a huge growth catalyst for any business… but it’s uniquely important for those who sell products with Amazon FBA. Sellers rely on Amazon’s enormous customer base to reach their target market – but with such a large and crowded marketplace, standing out from the competition is nothing but difficult. 

Branding can help to increase sales by making a product more recognizable and more likely to be chosen over similar products. Good branding can also help to build customer loyalty, so that customers are more likely to buy from the same seller again in the future. 

Remember – customers buy from companies like Rolex, Supreme and Nike for reasons beyond how good their products are. It’s the brand, image and portrayal of ownership that customers LOVE to show off for validation and social status. In fact, customers will even pay double, triple and quadruple for great brands – compared to similar products with similar quality & functionality.

Branding might not seem like a high priority for Amazon FBA… but keep in mind: private labeling your products isn’t a difficult process. For FBA sellers, investing in good branding can add a powerful boost to sales and help differentiate from the competition on Amazon.


Optimize your product keywords for better search engine rankings

Beyond improving the conversion rate on your listings… one of the most important strategies to growing your Amazon business is to optimize your listings for better search engine rankings. 

This means choosing the right keywords and using them effectively in your title, description, and bullet points. When done correctly, keywords can help your listing rank higher in Amazon’s search results – making it more likely to be seen and clicked on by potential customers. Now, instead of needing to pay for each click with PPC advertising (or other costly marketing strategies), you can reap in the benefits of zero-cost clicks that turn into profit automatically.

Of course, simply stuffing your listing with keywords is not enough – you also need to make sure that they are relevant to your product and used in a way that sounds natural. 

With a little time and effort, however, you can create an optimized listing that will help you attract more buyers and boost your sales. By taking these steps, you can ensure that your listings are well-optimized for the Amazon search engine – so you can reduce your marketing & advertising costs and generate “free” sales from buyers that find your listings naturally.

9 Proven Strategies to Grow Your Amazon FBA Business


Utilize paid advertising & digital marketing to grow your Amazon FBA business

On the other hand, you should still take advantage of paid advertising (along with other marketing strategies to grow your Amazon business). Anyone who sells products on Amazon knows that it is a highly competitive marketplace – so in order to be successful, it is important to find ways to stand out from the competition. In fact, you can even use pay-per-click (PPC) advertising to skip past the search results and show up near the top of the search page – helping you drive Amazon FBA sales much faster.

There are several upsides to using PPC advertising. First, it allows you to directly target customers who are seeking the exact products you’re selling – based on their search intent. PPC advertising allows you to target your ads specifically to Amazon users who are actively searching your product keywords, which can result in a higher conversion rate. 

For example – let’s say you’re selling a neck massager. With PPC, Amazon can display your listing for searches directly targeting “neck massager” AND searches related to neck pain. It’s all based on intent behind the keywords, and the Amazon algorithm is a very powerful mechanism that can put your products in front of your exact target buyers.

PPC ads can be further customized and targeted to specific keywords, which can help you expand out and improve your visibility on Amazon. If you’re selling a foot massager, maybe you also want to target “walking pain device” or something related to your keywords… but not quite the exact same. 

If you are looking for ways to increase your Amazon FBA sales, using PPC advertising is a great option to consider. With its ability to reach potential customers and its customizable targeting options, PPC advertising can help you take your business to the next level – especially if search engine optimization strategies aren’t working quite as well.

9 Proven Strategies to Grow Your Amazon FBA Business


Research & monitor your competition

Amazon is a constantly changing marketplace, and successful sellers know that they need to stay on top of the latest trends and developments. To succeed, you need to be aware of the competition and always be on the lookout for new products and features that can give you an edge. Fortunately, Amazon provides plenty of tools to help you do just that. 

The Amazon Best Sellers Rank (BSR) is a great way to track the popularity of products in your market. You can use this information to assess product demand and move your prices accordingly. Also, the Amazon Product Reviews section is also a valuable resource. Here you can see what customers like and don’t like about competing products. Use this information to improve your own product line.

Finally, Amazon’s main website is a treasure trove of data on customer behavior. By studying this data, you can gain insights into what customers are looking for and how to better meet their needs. By monitoring the competition, you can ensure that you always have the latest and greatest products available to your customers.

Studying and monitoring competition helps you keep an eye on what other sellers are doing – so you can quickly adapt to the market and ensure that you’re always ahead of the curve. Also, by understanding your competition, you can better identify opportunities and areas where you can differentiate your own products and services. Staying up-to-date on your niche and market is an essential part of growing your Amazon FBA business.


Compile a uniquely-wide range of product photography

If you’re looking to increase your sales on Amazon, investing in high-quality product photography is a great place to start. With so many competing products available online, it can be a challenge for businesses to stand out from the crowd. 

Not only can professional-grade photos help showcase the quality and design of your products better than your competition… but they also convey an air of professionalism that encourages trust and interest from potential customers. 

Whether you decide to take your own product photos (or use an external vendor), be sure to incorporate some key elements into each image. This might include appropriate lighting, unique angles, or consistent editing techniques. Well-crafted images that are clear and consistent can help customers get a better feel for the product, increasing their interest and likelihood of making a purchase. 

Having professional photographers work on these images can also improve their quality, ensuring that your products look their best and highlighting the key selling points in an appealing way. 

In short, Amazon product photography can be a powerful tool for boosting sales and growing your business. By focusing on these aspects and paying careful attention to detail, you can ensure that your product images are both effective and eye-catching, helping to boost sales on Amazon. So if you’re looking to take your ecommerce efforts to the next level, investing in top-quality product photography is a smart move that is sure to pay off.

9 Proven Strategies to Grow Your Amazon FBA Business


Build a strong social media presence

Ever since the early 2010’s, social media has always been a powerful tool for scaling an Amazon FBA business. By leveraging social platforms such as Facebook, Twitter, and Instagram, it is possible to connect with existing customers and reach new audiences. Additionally, social media allows for real-time interaction with customers, making it easier than ever to respond to questions or address concerns in a timely manner. 

Moreover, using social media to share product updates and highlight key features can help drive sales through targeted marketing campaigns. There’s a growing shift over to new platforms like TikTok – and Pinterest has shown increasing ecommerce activity over the years as well. 

Overall, using social media effectively is an essential component of building an Amazon FBA business that is successful both today and in the future. Each platform has its own unique strategies and tactics – so its generally best to research and determine the ideal platform for your niche or product line, and master the techniques needed to grow your Amazon store from there. Don’t try casting a wide net on all 5 platforms and expect success – it almost never works like that.


Final thoughts on how to grow your Amazon FBA business

These are the bulk of the top strategies you can use to increase revenue your Amazon FBA business. By optimizing your listings, implementing SEO tactics, researching competitors and new suppliers, and taking advantage of PPC advertising and social media, you can put your business in a strong position for success – along with growing and scaling into 7, 8, and possibly even 9 figures in yearly revenue. 

Start with each strategy one by one, and double down on what works best for your business! Every entrepreneur (and the operation behind the company) has their own strengths and weaknesses – find your advantage and go full steam ahead.

It’s time to boost your Ecommerce Business.

Contact us to discuss your company’s FBA Prep Service needs.